Whoa! My first recommendation...
Do not create another Web marketing site. There are zillions of them. However, if you can develop a unique twist in the way you present high-value Web marketing information and build at least 30 quality content pages about this subject, then go for it. But don't limit your monetization efforts to PREselling SiteSell products exclusively. Instead, diversify.
For example, let's say you create a content page about "how to write persuasive sales copy on the Net." Within that page, include in-context text links to your Top 3 books about copywriting.
According to customer feedback, Make Your Words Sell! is far ahead in the #1 position.
. but it's also a good idea to still include a #2 and a #3 recommendation. Why? First, this approach gives your page extra content value -- it shows visitors that you have their best interests at heart. Second, it adds extra credibility to the #1 choice (ahem!). And third, it gives you three possible links for your visitor to click upon.
Include your favorite book about writing "offline" copy, too. Naturally, it's an affiliate link to one of the online bookstores!
It's a WIN-WIN-WIN situation for you, your visitors, and your merchants. Now, please think about the following for a moment...
Why would I, a merchant, recommend that you not create "yet another Web marketing site," and especially not one that is dedicated to selling our SiteSell products?
It's because I know you'll waste your time. The two-step SELL-SELL does not work. Period. Sure, you'll get a few sales. But you won't make enough money to stay motivated to build your business. I'd rather give you a far more powerful, successful approach.
.and have a smaller piece of your larger and more successful attention! Bottom line?...
If you want to create and build a site that is related to Net marketing, take your time and do your homework. Find a new concept, or a unique twist, or a trend that you think will become important, and be the first one to do it. Do not be a "me too."
Better yet, find your own unique concept.
And where do you find a great concept for your site? Inside you! You do know stuff other people don't... things people would pay to know. You might have learned it "on the job" or through your hobby. There's a good chance that you don't even realize what you know. It's often right under your nose. But, as you'll see in DAY 2, everyone is an expert about something.
In the meantime, check out how these small business owners have created their own unique site concepts based on what they know and love. Find out how they discovered SBI!'s most valuable benefit of all.
Here's a real concrete, non-Web-marketing example that will succeed...
It's all about creating a Theme-Based Content Site that is loaded with Keyword- Focused Content-Rich Pages. Your theme?...
You love concrete. Yes, cement! It's been your hobby, your passion, for years... Concrete statues. Concrete painting. Decorative concrete. Concrete in the garden. Repairing concrete. The various types of concrete. Hand trowels.
Things to do with cement blocks. Concrete trade shows. Concrete and swimming pools. Concrete molds. Cleaning concrete. Ready mixed concrete. Concrete countertops.
Anyway, let's say that you decide to create a Theme-Based Content Site that is all about concrete. Your home page explains how your site is the site for everything concrete, from structural to esthetic.
Of course, you create high-value, content-jammed Keyword-Focused Content Pages. For example, your page about concrete statues explains all about how to make striking statues for the home and garden. You could even expand it into an entire "Statue Section," with a page on the history of concrete statues and another one about how to market and sell the statues that the visitor makes.
The main point, though, is that you create truly excellent, high-value content that attracts and delivers what your readers sought at the Search Engines, "warms them up" and increases your credibility.
C -> T -> P
You also weave relevant, "in-context" text links right into the content (i.e., your recommendations).
. Books about the topic (ex., concrete statues if that's what the page was about)
. A garden supplier for concrete molds, trowels, etc.
. A concrete supplier
. Consulting services -- your own, of course!
See what's happening? When you write about a niche that you know and love, the content is easy. I'll show you how to attract even more targeted traffic by ranking well for the Search Engines (Search Engine Optimization) later on.
By providing great content, you PREsell your reader, increasing your clickthroughs and your Conversion Rate. And by monetizing through related and excellent affiliate programs, and other appropriate monetization models, you develop multiple streams of income from one site.
This is the way to go.
OK, we can summarize this section into a key take-home lesson. I am giving it this title...
"The Road to Becoming a Master Affiliate"
The more I researched successful 5 Pillar Affiliates, the more PREselling techniques I found. But, no matter how they do it, they all accomplish the same thing in the end...
"They refer people to their merchants in an 'OPEN-TO-BUY' frame of mind."
What's the key? PREselling. Not selling.
You must, must, must know how to PREsell!
Basically, The Affiliate Masters Course delivers the single most productive approach to affiliate income. It will show you how to PREsell your way to a CR of 5-10% and at the same time, maximize targeted traffic to your site and your merchants' sites (and your other monetization options, if applicable).
This brings us to the bottom line of this DAY...
If you're drawing targeted traffic to your site... and if your site is getting a great Click-Through Rate (CTR) to the merchants that you represent (and your other monetization sources)... and if you are converting a high percentage of them into sales...
You are following the roadmap to becoming a high-earning affiliate champion!
Let's summarize the whole point of PREselling with this question...
Which would you respond to?...
A stranger with a sales pitch?
A knowledgeable friend making a recommendation?
Before proceeding to DAY 2, please complete your DAY 1 Goal-of-the-DAY, and take note of your Ongoing Goal...
Ongoing Goal... Deepen and focus your understanding of this material. Reread it once per week for the next eight weeks, monthly after that. As you progress through DAYS 2 through 10, it's going to be easy to lose sight of the "big picture" presented today. And there's another reason to re-read regularly.
It will mean more and more to you as you gain each DAY's new perspective. And with that, it's on to DAY 2..
Time to begin the blueprint for your Web site. Take the first step by brainstorming your Site Concept.